Campaigns & Promotions

Use campaigns and coupons to drive demand while protecting margin.

Campaigns

Go to Tools > Campaigns to:

• create campaign entries for marketing initiatives
• monitor campaign performance by event
• compare campaign outcomes in reports

Coupons

Go to Tools > Coupons for:

• single coupon creation
• bulk coupon generation for partners and affiliates
• redemption monitoring and post-campaign analysis

Promotion governance

• enforce naming and ownership conventions
• use explicit validity windows
• cap high-discount campaigns to approved staff
• review net impact in Reports before payout close